Trade Fair Doc. April 20, 2010

DBA ADVERTISMENT March 11, 2010

Design Balance; an accessory company always ready to accessorize your world.

Enjoy our Adverts!

first advert 001

second advert 002

Scarves Studio March 5, 2010

Are you feeling “scarfy” ???   

    

  

 Research and prototyping sessions with design balance.

A survey on customers’ choice of scarves (types and style).

Then back to the creative hub for brainstorming and product tranformation: addition, subtraction, multiplication, and division, equals…

scarfitectonics!!!

Scarfitectonics, an innovative product from a combination several creative ideas springing from backgrounds such as; Architecture, Interior Design, Fashion Design and Visual Communication.

 

Fashion Ideas!!!

THE LOOK OF SCARVES THIS SPRING/SUMMER

Show me your style and I will tell you who you are!

A fresh accessory to have this spring and summer. It can be worn any way you like depending on your personal style.

Get Inpired with these styles:

Further Inspiration!!!

Inspiration continues…..!!!

Braining Storming

Brain storming sessions with design balance, Redirecting the whole business package. One of our initial meetings as a new group, smoking hot ideas from different areas of specialism.

Working towards redesigning every tiny aspect of design balance as well as the whole business package. However, it was imperative to maitain initial ideas from former team8 (KU Wears) and former team9 (Fashion Accessories); an intergration of the main ideas from both former teams was a major task for our team in this studio.

The Renaissance

A re-birth of design balance. Merging of team eight and nine is one giant step taken towards success. Design Balance is now a fashion accessory based company. Fashion scarves is our initial product.

Current members of design balance;

Moneisa – Managing Director/ Product Design

Rong Yang – Finance Director

Susan Elema – Company Secretary

Sujee – Sales/Marketing Director

Joan Hwa Park – Design/Production Director

Jay Soo – Design/ Production Director

Successful business with Design Balance December 3, 2009

If you want to see lager size of picture, you will visit to http://sui0007.wordpress.com/

Prototype design for cap October 30, 2009

Prototype design for cap

Prototype ideas

A. The cap with ears covers in winter

B. Attaching and detaching the logo of Kingston Univ

C. Connecting with zippers and packing

D. Caps for family of international students

    -Golf cap for dad, jogging cap for mum and baseball cap for a nephew

Story telling and personas of team 8

Story telling and personas of team 8

Click following address to watch video (Please! wait 2 minutes to access).

http://minihp.cyworld.com/28857609/355312027

Empathic Method October 22, 2009

From an international student’s point of view

• Cognitive: souvenier,memory, recording

Since I have met several people, who had ever studied abroad, I found the fact that people missed the countries, which they studied at. 

• Emotional: membership, memory, pride, belonging

People need some feeling of belonging, especially they are in abroad.

• Physical : visual attraction of product

Despite feeling of belonging and membership, people would not want to have it if the product is neither attractive nor useful even if it is free.